By Seth Godin

This cult book on innovation has a simple message. Be remarkable. Purple Cow argues that the only way to cut the hyper-clutter of products and advertising today is to innovate something new, unique and remarkable – like a purple cow.

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By Mike Michalowicz

A simple strategy to grow a remarkable business in any field. The Pumpkin Plan reveals how applying the same few simple methods farmers use to grow colossal prize-winning pumpkins can lead entrepreneurs to grow colossally successful businesses.

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By Timothy Ferriss

Don’t try to do everything by yourself and waste your precious time and energy. The 4-Hour Work Week teaches how to start outsourcing your work. If there’s a task that someone else can do for you (better than you), wait for no further and delegate it immediately.

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