By Seth Godin
This cult book on innovation has a simple message. Be remarkable. Purple Cow argues that the only way to cut the hyper-clutter of products and advertising today is to innovate something new, unique and remarkable – like a purple cow.
By Mike Michalowicz
A simple strategy to grow a remarkable business in any field. The Pumpkin Plan reveals how applying the same few simple methods farmers use to grow colossal prize-winning pumpkins can lead entrepreneurs to grow colossally successful businesses.
By Timothy Ferriss
Don’t try to do everything by yourself and waste your precious time and energy. The 4-Hour Work Week teaches how to start outsourcing your work. If there’s a task that someone else can do for you (better than you), wait for no further and delegate it immediately.
