The Old Analytics vs The New G4 Analytics
Google Analytics 4 is truly the next generation of Analytics using event-based data from both websites and apps.
GA4 is built on a completely different architecture. GA4 collects both app and website data in the form of an event instead of a standard session based data collection. It features and meets privacy controls such as cookieless measurement, and behavioral and conversion modeling. Lastly it provides direct integrations to media platforms to help drive action to your website.
The new Google Analytics 4 will allow a business to see unified user journeys across their websites and apps, use Google’s machine learning technology to surface and predict new insights, and most importantly, it’s built to keep up with a changing ecosystem.
Google Analytics 4 is designed as a serious business tool: driving sales or app installs, generating leads or connecting online and offline customer engagement.
Why do I need to switch to GA4?
Your existing Google analytics will stop processing data and you will only have limited time after July 1, 2023 to view existing reports. If you have your GA4 account set up data will begin to flow into this new Analytics account on July 1, 2023. We encourage you to make the switch to GA4 as soon as possible.
Would you risk potentially losing your data?
We certainly wouldn’t.
The old version of Google Analytics will stop collecting new sessions very soon, moving your tracking now means you’ll have a year of historical data in your new platform, whether that’s GA4 or something else. Switching now will save you the hassle of possibly losing data.
The deadline is approaching very soon on July 1, 2023.