In this growing digital age, it is imperative for business owners to be able to adapt to the needs of their clients. The number of global smartphone users is expected to reach 2.5 billion by this year and 60 percent of global consumers use mobile devices as their primary source of internet. In order to reach all your potential customers you must be able to provide a user-friendly website for mobile device users. Responsive web design is a web development process that creates dynamic modifications to the layout of a website, depending on the screen size and type of the device being used. Responsive design allows for ease of use for all devices. Here are reasons why you need a responsive website now:
According to a 2017 Digital Report, more than half of the world’s traffic comes from mobile devices. So having a website that will adapt to and look good on these devices is important. An outdated website may turn customers away because they may not have enough confidence or trust in your company to take the next step contacting you, making an online purchase or learning more about your services.
2.Responsive for many
Responsive website design is not only for mobile, but it is created to adapt to multiple devices and screens, including tablets, apple watches, media players and any future technology that will be created.
3.Improve SEO ratings
Google recommends using responsive websites because they are more user-friendly. Also, responsive sites make it easier for Google bots to crawl, which allows more resources for Google to index your site’s content. Google’s algorithms are able to detect if the server is using a responsive website and therefore it will improve your ranking.
4.Quick and Quality
53% of visits to mobile sites are abandoned if the page takes longer than 3 seconds to load. So your website needs to be speedy and able to respond to the device that is being used. If a desktop site is trying to load on a mobile device this will take more time and can lead to losing potential customers.
What about mobile-friendly?
Not to be confused with responsive websites, mobile-friendly sites are separate websites with their own url that are made specifically to fit the dimensions of a specific device. This can cause problems because of the variety of mobile devices that are being used. Because mobile sites have their own urls they have seperate google SEO rankings as well and will appear lower on search engine results.
In conclusion, responsive websites are the best way to go in order to ensure a speedy and high-quality website that is user-friendly for all.