With over 800 million accounts worldwide, Instagram is hands down one of the most used social media accounts. This platform is a great way to reach millions of people, with over 80 percent of users following business accounts. Read on to find out how to create a business profile and how to make the most out of your account.Creating Your Business Profile
Creating Your Business Account
Making an Instagram business profile is an available option for all users and is completely free. All you have to do is:
- Click on the
button on the top right corner of your profile. - Select Switch to Business Profile toward the bottom of the screen under Account settings.
- Then you will Set Up Your Business Profile by adding contact information for your business.
- All done!
Creating a business account takes minutes and will provide you with usable features to optimize your account for business.
Business Features
Business accounts give customers an opportunity to connect with you by providing contact buttons directly on your profile. Users are given the options to “Call, Email, or get Directions” to your business depending on the contact information that you provide. With a business account you also get access to Instagram Insights, which gives information about your followers and posts. Insights provides analytics about each of your posts and stories to help understand how your followers are engaging with your account. Here is a breakdown of the insights and what they mean:
Account Insights
Website Clicks- If you provide your website address, this is the amount of times users clicked through from your profile.
Impressions- This number displayed is the total amount of times your posts were viewed.
Reach- This is the number of accounts that viewed your posts.
The difference? Although they are similar, if you have more impressions than reach that means that users viewed your posts/stories multiple times.
Posts
You can view how many likes and comments you’ve received on each post. You can also view how many users “saved” your post which can be beneficial because you can better understand what your customers find useful.
Actions
You can see what actions were taken by users such as how many people visited your profile, clicked on your website link, or followed your account.
Stories
When you post on your Instagram “story” viewers can see your post for 24 hours. You can see insights from your story such as how many times your story was viewed ” Impressions”, how many users viewed it “Reach”,
![Vulnerabilities of Using Outdated HTML Websites -
These days, a website is more than just an online presence; it serves as the digital storefront for businesses and personal brands alike. A well-designed and functional website can significantly impact how a brand is perceived by its audience. It’s the first point of interaction for many customers and serves as a critical tool in establishing credibility, conveying brand values, and showcasing products or services. The design, usability, and content of a website can make or break a user’s experience and, by extension, their perception of the brand.
However, with the rapid evolution of web technologies, there’s a growing concern about the use of outdated HTML websites. This concern is particularly relevant for sites that do not leverage modern content management systems (CMS). The internet is an ever-changing landscape, and what was considered cutting-edge a few years ago may now be obsolete. Websites that fail to keep up with these changes not only risk falling behind in terms of functionality and aesthetics but also expose themselves to serious security vulnerabilities. Modern CMS platforms offer a range of benefits, including improved security, better SEO, and easier content management, which outdated HTML sites often lack. Therefore, for a business or personal brand looking to maintain a competitive edge and ensure online security, updating to a modern web infrastructure is not just advisable; it’s imperative.
Learn More: https://firstsourceweb.com/vulnerabilities-of-using-outdated-html-websites/ [ LINK IN PROFILE]
#webdevelopment #coder #webdesigner #sandiegowebdesign #webdesign #sandiegowebdesigner #webdevelopers #wordpress #webdesigner #webdev #webdeveloper](https://scontent-ord5-1.cdninstagram.com/v/t39.30808-6/417796928_18298744183145385_506572109259795950_n.jpg?_nc_cat=106&ccb=1-7&_nc_sid=18de74&_nc_ohc=2_h5178erNsAb6__58_&_nc_ht=scontent-ord5-1.cdninstagram.com&edm=ANo9K5cEAAAA&oh=00_AfA7l0BuYWrATcF780zwr-p8slsbWV6mPAxYVUmqfIZKgA&oe=662FBD1E)
