When we think of a trade show we all instantly think of that guy on the corner booth giving demonstrations on their latest set of knifes. However, tradeshows and conventions are not just for selling products or for being over the top and ‘in your face’ to get your business known. Over the last few years we have noticed a major change in how tradeshows and conventions are run. Many have switched to outdoors and many have really gotten creative on advertising and creating a niche.
If you think your business doesn’t fit the mold of being a vendor at a trade show, think again. Do a little research on where your competitors are displaying their services or products and where your industry is popping up. In 2022, you can also start your own ‘Pop Up’ literally in front of your business outside or in your parking lot. Invite a few other vendors and a food truck or two. Add in some entertainment and start advertising. Think of a great giveaway for the event to entice people to attend. Plan out your booth display to stand out and hooray, you’ve done it!