[fusion_builder_container hundred_percent="no" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" overlay_color="" video_preview_image="" border_size="" border_color="" border_style="solid" padding_top="" padding_bottom="" padding_left="" padding_right=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" border_position="all" spacing="yes" background_image="" background_repeat="no-repeat" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="no" min_height="" hover_type="none" link=""][fusion_text] There are so many components to understanding the complex process of SEO- Search Engine Optimization- so we are here to help break down the basics. Search Engine Optimization is an ongoing process in which you optimize the results of a web search so your website will be more visible on an organic (non paid) search. This is important for any business because you want your website to be shown to potential customers who are searching for the product or service that you are offering. For example if someone googles “the best…” you would want your website to be on the first page for the product or service that your business is providing. What determines the ranking of websites for searches? Google, the most used search engine in the world , has a complex algorithm that determines which websites show up on search results and in which order. These factors can be broken down into on-page and off-page factors. Simply put, on-page factors determine which search results you rank for and off-page factors help determine how high it is you are ranked for that search. On-Page Factors On-page factors are everything directly related to your site that you have control over and are able to change. Here are some main on-page or on-site factors: Title tags- Title tags specify the title of a web page in a short description of the page's content. The title tags are the clickable headline that shows up on search engine results pages. Title tags are important because they helping Google understand what your page is and it's the first thing people see when clicking on your website. Link checking- It's important to not have any broken links on your site in an effort to have a user-friendly website. Google bots will not index your site to be ranked if it detects broken links and therefore it will negatively effect your SEO. Page Speed Analysis- Page speed (the time it takes to display the full content of a page) is an important aspect within Google's algorithm to rank pages. It is also important for users to be able to see your content in a timely matter otherwise your pages will have higher bounce rates and lower time spent on the page. Image Optimization-Reducing the file size of an image while still keeping its quality is an important aspect to image optimization. There are also other aspects involving HTML coding such as creating proper image titles and alternative attributes. H1/H2 optimization- H1 tags are written in a website's code to create headings on a web page. Headings are important to your page because it provides structure and readability. These tags are some of the most important ranking factors in SEO. Benefits: By creating a user-friendly website with the proper HTML coding for Google to index, your website will have a better chance of being displayed on search engine results pages and will provide an overall better user experience for potential customers. Off-Page Factors Links- Natural links: Links given without any action from the owner of the website. Ex: A fashion blogger adding a link to their favorite clothing brands in their blog post. Social- A high-quality website that is user-friendly will most likely receive more social media recognition. So while you can’t control the social media actions of others, you can create social media accounts and make them easily accessible for users to visit from your website. This is an easy way to connect social media users to your website and vice versa for more traffic to your content. Benefits: By building off-page SEO you will see an increase in ranking which will ultimately lead to higher exposure because your page will be higher up on the search results pages. [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

admin, Author at 1st Source Web

Q: What makes a good website

In this digital age, often your website is a customers first impression of your business. You want to make sure that you make a good first impression with a great website. Here are some trends and tips to make an awesome website. 1. Responsive design This has come to be the basic requirement of modern websites especially because of the amount of mobile devices that exist. 2. User-friendly A user-friendly simple website is not only based off design, but also functionality. Design elements include: easy to read text and visually appealing images. One design that is trending for homepage design is large images that fit the entire width of the screen. Another aspect is page load speed and easy navigation. Optimizing your site for fastest page speed time is the best way to ensure that visitors stay engaged on your page. 3. Simple and Clean Simple pages with clean solid color space are becoming more attractive and also easier to design. 4. Movement Websites that have movement make the content being displayed even more exciting and appealing to visitors. Animation of the text, flip boxes, and slider images all create movement on the oage and gives users more to explore and look at. 5. Video background Websites that showcase videos in the background of the content feature a cool alternative to a simple static photo or other visual.

Q: The Design Process - Step by Step

Step 1: Your company and a Project Manager from 1st Source Web will finalize the site map, color scheme and any design elements. Your company will submit text, company logo, any important images, etc for the homepage design. 1st Source Web will create a homepage design for your approval and feedback. Step 2: Your company to submit any homepage design changes to your assigned Project Manager. 1st Source Web will make necessary changes to the homepage design until your company is satisfied with the overall look and feel. If no changes are needed on the homepage design, then your Project Manager will ask for a "Homepage Design Approval" form to be signed until any further work will be made on your project. Step 3: Your company to submit all text and photos available for website sections. 1st Source Web will build out all pages of the website design project. Step 4: 1st Source Web will submit website progress to your company for review. Your company may submit any changes to make throughout the content of the site. 1st Source Web will make all necessary changes to content throughout the site. Step 5: Your Project Manager will request for any domain registration information if not already provided. Website changes will be submitted to your Company for final approval. Completion Agreement will be sent to your Company. Step 6: Your website will launch to your domain and will now be "live". Assistance with E-mail set up will be provided and scheduled, when needed. Content Management System Training will be provided and scheduled, when needed.