If you have a business, you should include your online presence as a valuable investment in your budget.
While your business location might have set hours, having a website means that current and prospective customers will always have a way to contact you and get info about your service or product. Providing a helpful website will give visitors the info they need so you can focus on your business.
Keep up with the competition
According to a small business survey of the U.S. 71% of businesses have a website and 92% are predicted to have one by the end of this year. If people are searching online for a certain product, service or industry then you risk the possibility of losing business if you are not in those search results. And if you have an awesome and user-friendly website than your business will stand out amongst competitors because that is the customer’s first impression of your business.
Increasing brand awareness
When you have a website that can provide detailed information about your brand and values with appealing visuals, then visitors will be able to relate to you more and this builds a relationship with this prospective customer. The more that potential customers know about your business, the more they will be inclined to reach out.
You can utilize your website as a marketing tool by gaining insights from customers through surveys, questionnaires, and by building an email list. This way you can gain information from your customers about your product/service and utilize this to better run your business.
Hiring a full-time employee
Having a website is like hiring another employee who provides customer service and sales assistance. If your business sells a product you can create an e-commerce site for customers to be able to purchase products and services online. You can provide a reviews and testimonial section for clients to help customers make a purchase decision.